Thursday 21 January 2010

India best bet for investors in 2010, says Adi Godrej

 

WASHINGTON: Indian billionaire Adi Godrej considers India "as the best emerging economy for investors" as he expects the "Indian stock market to

appreciate by about 20 percent within the next two years".
"India will be back to its earlier growth rate of 9 percent plus in 2010," said Godrej, one of the 10 of the world's wealthiest persons chosen by Forbes magazine to share his 'Billionaire Predictions 2010'.
"Solutions in global warming need to be technological," he told the US business magazine when asked if global warming was a fact or fiction and how much money should Indian government invest in emissions cuts.
"Tackling global warming in India could be both financially advantageous as well as add to sustainability," he said.
Godrej, 67, with a net worth of $3.3 billion, said: "The most alarming trend facing the global economy today is the negative to low growth rates in the developed world as well as some developing countries."
Asked when will the US central bank Federal Reserve step in to strengthen the US dollar, he said: "I don't think the Fed will be able to do much to strengthen the US Dollar. It will keep weakening."
Godrej also thinks "Gold is a buy" in 2010, but thinks stocks are "the best asset" to own in 2010.
Though he himself uses it rarely, Godrej believes "Twitter will do well" in 2010. And he expects "Brazil will win the football World Cup".

The Indian Economy in the Next Decade: Déjà Vu with a Difference

 

In June 1991, the government of India pawned 67 tons of gold to the Bank of England and the Union Bank of Switzerland to shore up its dwindling foreign exchange reserves. The U.S. dollar was in great demand. By November 2009, after nearly two decades of reforms and globalization, the shoe had moved to the other foot: India bought 200 tons of gold from the International Monetary Fund (IMF). The country's reserves stood at $285 billion -- compared with $2 billion in 1991 -- and the demand for greenbacks had dimmed.

These signs point to an upbeat outlook for the Indian economy in 2010 which, in the view of some observers, seems as bright as the gold the country has recently acquired. The year could see more gold purchases; India needs to diversify its basket of foreign assets, 90% of which is still in dollars. But foreign exchange reserves -- once closely monitored -- are the least of the country's problems right now.

At the top of the agenda is inflation and its trade-off partner -- growth. "The evolving growth-inflation conditions will dictate the future course of action by the RBI [Reserve Bank of India]," Shyamala Gopinath, deputy governor of the RBI, said during a recent meeting in Bangalore. "The RBI has already started the first phase of exit in its October 2009 policy statement, though primarily in terms of signaling the stance rather than affecting liquidity conditions or interest rates." (See Will Rising Inflation Deflate India's Economic Recovery?)

Inflation will dictate the next steps of the government and the RBI. It has already reached worrisome proportions. After being in negative territory for part of 2009, wholesale price inflation jumped to 4.78% in November from 1.34% in October. Food inflation, which is more important because it affects the general population and influences voting behavior during elections, was 19% in December. "If the government starts addressing the food issue on the supply side immediately, inflation may continue to be at 4%," says Ashvin Parekh, a partner and national leader at global financial services firm Ernst & Young (E&Y). "But if oil prices go up, inflation could go up to 5% to 6%. Until about July, it is likely to be around 4% to 6%. After that, it will depend on the monsoon."

"Inflation will continue to be a serious issue," says Rajesh Chakrabarti, assistant professor of finance at the Hyderabad-based Indian School of Business (ISB). "The stimulus is doubtless fuelling it in part, and there is no way of rolling it back. So monetary measures will have to counteract it, but there is very little maneuvering room. Inflation is likely to stay at present levels or worse for much of next year."

High inflation means that the government may have to withdraw the stimulus package, introduced to counter the economic slowdown, sooner rather than later. A hint to that effect in the October 2009 RBI policy statement had the stock markets spooked, and the finance minister had to step in with the assurance that nothing would be done until March 2010. (The Union Budget is announced at the end of February.)

Another measure to control inflation is to curb liquidity. There have been fears that the RBI may raise interest rates. Here, again, the RBI has been forced to step in with some damage control. "If [an increase in rates] has to happen, it will happen only in the January 29 monetary policy announcement," RBI deputy governor K.C. Chakrabarty said during a recent meeting in Hyderabad.

"Interest rates are likely to go up 1.5% to 2% over the year," says Sunil Bhandare, advisor (government and economic policies), Tata Strategic Management Group (TSMG), a management consulting firm. "The increase will be on three considerations: inflation, the fiscal deficit and global interest rates, which are likely to increase in the next three to six months. In the first six months of calendar 2010, interest rates in India may go up by 0.5% to 1%, and thereafter by another 1% or so." Chakrabarti of ISB believes interest rates have to rise, "but the government and RBI may be nervous about killing a fragile recovery." The State Bank of India, meanwhile, says that it doesn't see any chance of rate hikes in the next six months. On the other hand, the public sector Union Bank of India has raised some deposit rates beginning January 1. It has introduced a 555-day maturity scheme at 6.75% against 6% earlier.

GDP Growth
Because of these imponderables, estimates of GDP growth vary widely. In the April-September quarter, GDP rose a surprising 7.9%. Prime Minister Manmohan Singh says he sees a return to the days of 9%-plus growth next year (2010-2011). The government's own estimate for 2009-2010 is 7% to 8%. Given current trends, it may end up on the high side of that range.

"I expect GDP growth to be around 7.5% in 2010," says Bhandare of TSMG. "There is still some degree of uncertainty about the global recovery -- production and private consumption have not picked up and unemployment is still high. A good global economic recovery will be an additional bonus for the Indian economy. If that happens, we could even see 8% GDP growth." Adds Chakrabarti of ISB: "It should pick up a bit, but is unlikely to be too much higher. I would say 7% to 8%, or more likely 7.5%." Madhabi Puri Buch, managing director and CEO of ICICI Securities, also sees a 9% figure as overarching. "Our economy is expected to grow at least 7.5% to 8% for many years," she says. Parekh of E&Y is among the optimists, noting that "8% to 9% seems possible." In contrast, the IMF has projected 6.4% growth in 2010.

Good news is unlikely to be heard on all fronts. "Exports will continue to lag," says Chakrabarti of ISB. "Exports to emerging market countries are likely to be slightly higher." Bhandare of TSMG says export growth could be around 10% to 12% but "nowhere near the 20% that we saw earlier." Exports have turned the corner, depending on how you look at it. In November, exports rose 18.2% to $13.2 billion after 13 months of decline. But this was on a lower base. For the first eight months of 2009-2010 (April-November), exports were down 22.3%.

The fiscal deficit is another problem area. Thanks to the stimulus package, the deficit was estimated at 6.8% of GDP for 2009-2010. According to the 2003 Fiscal Responsibility and Budget Management (FRBM) Act, the deficit was supposed to come down to 3% by 2008-2009 -- but it did not. Will the deficit surpass the extra latitude given in this crisis year? According to government figures, the deficit for April-November was $65.7 billion, or 76.4% of the full-year target. Says Chakrabarti of ISB: "The fiscal deficit, together with inflation, will be India's Achilles' Heel in 2010. The combined deficit ... will continue to be double digits."

"In 2010, governments will face the very difficult task of trying to restore fiscal discipline while also ensuring that withdrawals of stimulus measures do not kill off nascent economic recoveries," says the Economist Intelligence Unit (EIU). It estimates India's GDP growth at 6.5%, the ninth-fastest growing country. China, at 8.7%, is ahead, but others leading the pack are small economies like Qatar (24.5%).

Stock Market Rollercoaster
The most-watched indicator by foreign investors is the Bombay Stock Exchange sensitive index (Sensex). This year has been a rollercoaster ride: The Sensex ended the year at 17,464, up 114% from a low of 8,160 in March. Foreign institutional investors (FIIs) have poured in $17.5 billion during the year.

The Sensex value is one number nobody in the government will talk about on the grounds that it is speculation. "I don't expect the Sensex to go up very significantly from current levels. The stock market has recovered too fast in the current year, so the opportunity for further increase will be limited," says Bhandare of TSMG. Adds Chakrabarti of ISB: "Some appreciation is likely on the back of continued FII flows. The Sensex will be in the 18,000-21,000 range by the year-end."

Chakrabarti provides an overview: "Overall, in 2010 and beyond, the economy will continue to be strong on the domestic front. The driver of growth will continue to be internal consumption, the aspirations of a large middle class and the spread of the income base across different segments of the economy. We are now seeing the emergence of a much larger and far more powerful middle class with more buying power than ever before. The growth in the automobile sector, for instance, shows that the middle class has been sitting on a certain amount of surplus money which it is now ready to deploy. India is a very peculiar economy where the middle class has a long way to go in building a good quality of life in keeping with its aspirations. This, in itself, is a big driver of growth. The dampener to the economy, however, could come from the supply side. Food prices are a major concern. Within this, the issue is not just of poor monsoons and poor food supply, but also of food management."

Bhandare of TSMG offers his own perspective. "Three significant aspects stand out in the Indian economy at present: The economy has shown tremendous resilience, there is a lot of flexibility and there is a great deal of tolerance among the Indian people -- 20% food inflation should have normally led to great social discontent and people should have been out on the streets. Consumer confidence is still shaky, but the confidence levels of industry, foreign investors and domestic investors are very strong. All these factors will influence the performance of the economy in 2010. One has to make a few assumptions while looking at the outlook for 2010: There will not be a repeat of a bad monsoon; there will not be another oil shock, and commodity prices will be reasonable; there will be no major dip in the international economy; and the government will abide by the policy reforms that it is promising."

Souce": http://knowledge.wharton.upenn.edu/article.cfm?articleid=2409

Celebrity Advertising: What Is the ROI?

 

 

Using famous people in advertising campaigns has many advantages for companies, including improved product recognition and an automatic association of the company’s brand with the values the celebrity represents. Historically, however, it has been difficult to calculate the return on investment (ROI) from using a famous face. Now, new research conducted by Ana Rumschisky, a marketing professor at the IE Business School in Madrid, has demonstrated that using celebrities in advertising has a measurable impact on the prices companies can charge for their products, among other variables. According to the study, consumers are prepared to spend up to 20% more on the same product as a result of who is representing it.

For her study, titled “The value of using famous personalities in advertising communications: A quantitative analysis of prices for a fashionable product,” Rumschisky chose to focus on a wristwatch made by a prestigious international brand. She created an advertising campaign with two representatives, one of whom was an anonymous model and the other a well-known personality. Half of the 513 Spanish college students between the ages of 18 and 25 selected for the study were shown the advertisement with the anonymous model while the other half were shown the celebrity version. The famous person chosen for the experimental campaign was Jesús Vázquez, a Spanish television host with a high degree of popularity among the country’s younger viewers. 

Universia Knowledge@Wharton interviewed Rumschisky about her findings.

Universia Knowledge@Wharton: What are the benefits that a brand can reap when it comes to using a famous person in its advertising campaigns?

Ana Rumschisky: A famous personality can help focus and retain consumers’ attention on the advertising. Using a celebrity improves the reception of the [branding] message, helping it to overcome the “noise” in the communications process. A famous personality brings with him a meaning that contributes clarity to the message. This approach saves advertisers time when it comes to conveying that message to the consumer.

[For example,] some previous research has noted that non-famous models can offer [consumers] information about demographics, gender, age and social status but that those cues are relatively imprecise. Famous people can offer all of those cues with a special precision. More importantly, famous people offer a range of meanings about personality and lifestyle that anonymous models cannot convey to consumers.

Other researchers [in this area] believe that when consumers use products tied to famous personalities, they derive added value in terms of imaginative aspiration and entertainment. This can be enough to tilt the scale in favor of the brand rather than its competitors. The famous person becomes a model -- a “standard” guiding the consumer, who wants to be and look like that person.

Previous studies of this hypothesis showed that this model of aspiration takes place largely for famous people who consumers believe have achieved fame based on their own merits -- especially global sports personalities. Famous people whose fame consumers consider to be “borrowed” [i.e., offspring and spouses of famous people] provoke the contrary effect; that is to say, they produce a certain feeling of rejection.

UK@W: What aspects should advertisers keep in mind when choosing a famous person?

Rumschisky: The correct way to choose a famous person is going to depend, first of all, on whether there is a congruency between that person and the brand that you are advertising. This is essential for the strategy to work out.

On the other hand, it is absolutely essential to analyze the condition of the brand that you are going to advertise in order to achieve that congruency. The point of departure in any communications campaign for a brand is to have the maximum amount of information about that brand. The famous personality must always be a means rather than an end in itself; the brand must anchor itself conceptually in a solid way before a company can consider the use of a famous personality.

Credibility, trust and the [widespread] perception by consumers that the famous person is an “expert” are the key variables for selecting a celebrity representative. The famous personality must be attractive not only in physical terms but also in terms of his or her level of regard and familiarity [among targeted consumers]. It is essential for the famous person to awaken sympathy among the audience. If the famous person is disliked, the advertising message will lose effectiveness.

Fame, along with familiarity, lead to a more positive reception by consumers.

UK@W: In your research, you analyze the repercussions that choosing a known personality can have not only on product recognition but also on the price of the product that is advertised. What conclusions did you reach?

Rumschisky: The research shows that a famous person is capable of raising the price of the product that he or she advertises when it comes to products that college students consider to be attractive and appropriate as gifts.

For men, famous people have a direct impact [based on their fame alone] of 8% on the price of the product, as well as an indirect impact [based on their personal attributes] of 11%. So the total value that the famous person contributes, among young men, is to raise the price [these men are willing to pay] by more than 19%.

For women, the impact is not as great, but it is nevertheless significant: For watch prices, for example, the direct impact of the famous person is 5.4%. There is also an indirect impact of slightly more than 8%…. As a result, the total value that the famous person contributes among young women is to raise the price [that those women are willing to pay] by more than 13.4%.

The famous personality increases the price in an indirect way through a causal chain based on the observed qualities of the personality, and the qualities that the personality transmits to the product that he or she advertises. In a direct way, the famous person increases the price by the mere fact that he or she is someone famous.

The qualities conveyed by the product [itself] can also raise the price independently of the presence of a famous personality. In this case, the increase would correspond to the indirect component contributed by the famous person. We can verify that the presence of a famous person is going to guarantee and improve the perception of those qualities. Not all of these variables increase the price with the same intensity.

UK@W: Why is the impact of the famous person less on women than on men, when it comes to influencing price? (Of the total sample, 322 were women, and 191 were men.)

Rumschisky: In our first descriptive analysis of the data, we observed different behavioral patterns between the sexes. There is a greater diffusion of responses among the men. In fact, unlike the women, five of the men assigned no value when it came to [assessing the price of] watches. There was less diffusion in the responses of women in that regard, and their starting prices [when they viewed the advertisement without any famous personality in it] were already 22% higher than those of the men.

Our interpretation [of this finding] is that in the case of the product that we studied, which is associated with fashion and gift-giving, women have a higher level of information. So, the range of that valuation is lower and, in some ways, the famous person contributes less information about the product to women, and as a result, does less to increase its price [among women].

On the other hand, as our research moved forward, I decided to exclude [from our findings] the five responses from those males who assigned no value [at all] to the watch in the absence of a famous person. Clearly, those individuals who are unwilling to pay any price at all for a watch would have a hard time paying a higher price [for it] after a famous person starts advertising it…. If we had to guess, those responses revealed anapproach to valuing watches that was different from the logic of the general population, and so we eliminated them from our sample.

UK@W: What other variables, apart from the fact that the model you’ve chosen is – or is not – famous, should you take into account when choosing a person for different segments of the public?

Rumschisky: You have to take into account that our research is based on knowing the additional price that Spanish college students would be ready to pay for a product that has a clear emotional meaning for them -- in this case, a wristwatch.

One of the hypotheses of the [study] was that the price of a product tends to increase when young people consider it to be an appropriate product for giving as a gift, and when they consider it fashionable.

For both men and women, these two variables are among the most important when it comes to increasing the price of a product. Nevertheless, there are other variables that appear to be even more important in raising the price among both sexes.

Men believe that a product that is suitable as a gift is worth an additional price of 8.6%, and one that is fashionably attractive is worth an additional 7.6%. Nevertheless, when men identify themselves with the product or consider that the personality who advertises it is someone “modern,” there is a greater impact on price increases -- 14.6% and 11.1%, respectively.

Women raise their price by 4% when the product is suitable as a gift and by 6.2% when they think that the product makes them look stylish. The variable that has the most influence on women when it comes to increasing the price of the watch is whether they consider it to be “sexy”; that raises the price by 10.1%. There is less impact [on price] -- only 5.8% -- when women have confidence in the personality who advertises the product.

We can conclude that the qualities of the object and the characteristics of the [famous] personality have a quantitatively different sort of influence. Men and women are influenced by different characteristics and with a different intensity.

The research succeeded in isolating and evaluating the variables that have the most influence when it comes to increasing the price of a stylish product, whether or not it is advertised by a famous personality. If, indeed, a famous person [reinforces] those variables, there will always be an additional impact on price, compared with [using] an anonymous model who can communicate the same variables. As a result, the only difference in price between the [product promoted by the] famous person and the anonymous one would be derived from the pure fame of the celebrity.

UK@W: Can you use the model developed for your research for other types of products?

Rumschisky: I was able to quantify the additional price that a famous personality is capable of adding to a stylish product among Spanish college students. The advertisers of fashionable products for targeted segments similar to what we researched can quantify and evaluate the margins contributed by the famous person they’ve signed up for their advertising campaigns, and they can calculate the return on their investments.

The information that the research contributes about the differences in behavioral patterns among young men and women can also be used by advertisers, especially when it comes to strategies that enable them to differentiate between the segments they target, starting with the gender variable. The [data about] differences in the behavior of women when it comes to the prices of the products that we have investigated is rich, and would be important for an advertiser when it is time to plan his or her marketing mix, in which the price will have to take into account such findings.

Nevertheless, when it comes to continuing to investigate the effects of famous people on the prices of the products they advertise, it seems relevant to repeat the quantitative test [that we made] for other types of products, as well as for other target markets of different ages. It would be helpful to research products that are more functional, and target markets that have other characteristics. That way, we could compare the results so that we could wind up creating a general model for making predictions.

Compiled and adopted from

http://www.wharton.universia.net/index.cfm?fa=viewArticle&id=1803&language=english

2010: Good for Stocks, Bad for Bonds -- and Why Interest Rates Will Go Up

 

U.S. stocks boomed in the last nine months of 2009, but remained well below earlier highs. Indeed, many people referred to the first 10 years of the 21st century as "the lost decade," because stocks returned virtually nothing while investors had been conditioned to expect 10% a year. Meanwhile, bonds and commodities experienced a stunning run. Have the rules of investing changed? What's ahead for 2010? Knowledge@Wharton talked with Wharton finance professor Jeremy Siegel, who sees some hazards, especially for bonds, but expects a good year for stocks.

Knowledge@Wharton: Stocks have had an incredible run in the last nine months, giving 2009 a pretty good gain. Is this what we can expect for the future? And what has caused this?

Jeremy Siegel: It shouldn't be a surprise. We dodged a very severe bullet when the financial crisis hit worldwide. It started out very much like the Great Depression in the early 1930s. But in contrast to the Great Depression, central banks around the world rallied to the cause, providing enough liquidity to prevent a collapse of the financial system. It was doubtful whether they would be able to do that earlier last year, which is why we saw the stock market down some 58% from its high. Now that we avoided [a repeat of the Great Depression] -- and I can say that with about 98% confidence -- the market has moved up substantially -- and justifiably -- from the abyss we were looking into.

Knowledge@Wharton: When you look at the indices -- for example, the S&P 500 -- and at data like price-to-earnings (PE) ratios, what are they telling you right now?

Siegel: We had a severe hit to earnings. Certainly, the financial sector was a major cause of that. Before the recession, in 2007, we had earnings on the S&P 500 that were in the $90-per-share range. That fell to around $30 a share at the bottom. Most of that was due to the financials, which had severe, multibillion dollar losses. Those minus signs cancelled out a lot of the profits in other sectors.

We are looking forward to much better earnings this year. Consensus forecasts are around $70 a share on the S&P 500. I think it might even be higher. Take, for example, a PE ratio of 15, which is the long-run average -- and we can talk about whether that's appropriate or not. Fifteen times 70 is 1,050. We're at 1,100, or a few points above that. So we are now in the range of an average valuation for this year's earnings.

Knowledge@Wharton: Is a 15 PE ratio still appropriate? Or have things changed?

Siegel: My research shows that when interest rates and inflation are as low as they are now, the average post-World War II PE ratio has been 18 to 20. One might say that as long as we don't get a sharp increase in interest rates, the fair valuation of the stock market is higher than what we see today. A second very important factor is that 2010 is just one year out from the most severe recession in the post-war period. It's nowhere near what I would even consider normal earnings. If we go back in history, we have usually matched, if not surpassed, the previous peak in earnings after four years or so. As I mentioned, in 2007 we had $92 a share. That won't be hit in 2010. It might not even be hit in 2011. But history tells us that by 2012, we should be in the $90 range or even above. So, if you apply normal ratios -- 15 or 16, let's say -- to $90 a share, you still end up considerably higher than we are today.

Knowledge@Wharton: If you add on top of that a ratio of 18, you would go even higher.

Siegel: That's true, if interest rates stay low. As I'm sure we're going to discuss later, I don't think they're going to stay as low as they are now, although I don't picture a severe ratcheting up of rates.

Knowledge@Wharton: Let's discuss it now. One thing many people have commented on is the great run that the bond market has had in recent years. A lot of that has been driven by the price gains caused by falling interest rates. What do you see happening with interest rates and bonds?

Siegel: That bull market ended in the first quarter of last year, when we got the long bond [rate] down to 2%, which was crazy but it was a depression hedge rate. In other words, people were saying, "I need this. I want my treasuries in case the world collapses." Now that the world has not collapsed and is recovering, we see the long bond moving toward 4%.

It was a good decade for the long bond, to say the least. But 2009 was a bad year for Treasury bonds. I don't see it being a good year in 2010 either, because the Fed will be forced to raise interest rates sooner rather than later. We will see bond rates move higher.

Knowledge@Wharton: Is this good news for people who are fixed-income investors or retired, or care about interest earnings?

Siegel: It is. We all know we're sitting on our money funds, and earning infinitesimally little income. We're not going to experience the double digits, or even high single digit interest rates, that we did in the 1970s. But we don't want that. That was associated with very high inflation. We're going to move toward normal interest rates, which is going to be very good for savers. For borrowers, it's going to be tougher.

Knowledge@Wharton: Higher yields are wonderful as long as you're not losing out to inflation. What is inflation going to do?

Siegel: Inflation is going to be under control this year and probably into 2011. However, we will have an upward tilt to inflation, which means the longer-run trends point to a 2%-to-4% range of inflation rather than zero to two, which unofficially is what most central banks and the Fed have targeted. So we're going to have low to moderate inflation, not double digit or even high single digit.

The scaremongers, who worry that the ton of money the Fed created to fight off the crisis is going to fuel the next [period of] inflation, are wrong. At the same time, we will have a slight upward tilt in our inflation rate from what we've had over previous years.

Knowledge@Wharton: But the 2%-to-4% range is standard over the long run, right?

Siegel: It's not. I remember when I was studying economics, we talked about what a victory it would be if we could get down to between 2% and 4%. We've been spoiled with very low rates. Most central banks use zero to two. They come closer to two.

We'll move closer to between 2% and 4%, particularly in the United States, given the large deficits that we have and the liquidity that was created. But just as Bernanke acted very responsibly in providing the liquidity necessary to prevent [a repeat of] the Great Depression, he is also an excellent enough economist to know that money is what fuels inflation. The Fed is really solely responsible for inflation. He will not let it go above five, and probably not even four. He will raise interest rates to whatever level is necessary if inflation starts running into the mid-single digits or higher.

Knowledge@Wharton: When we talk about inflation, we also often talk about commodities. There has been a pretty good run in some commodities, especially gold. What do you see happening there?

Siegel: The commodities cycle has followed the world economy. It had hit its low very close to the same time the stock market did. Everyone was looking at a very severe recession that could get worse and commodities -- except maybe gold -- are dependent on economic activity, particularly oil, which is the most important one. Now that the world markets have recovered, we see oil has recovered. I wish [the price per barrel] could have stayed down in the 60s. It has moved up to the 80s, partly because of the very cold weather we've been having in the northeast [in the U.S.]. It's boosting demand for fuel. I would love to see it in the $70-to-$80 per-barrel range.

I believe commodities are fully priced. Gold ... is priced for an inflationary scenario that is much worse than will be realized. Those who fear that all the paper money and liquidity that have been created will fuel hyperinflation have been moving into gold. Speculators have moved into gold. The trends are up. But gold is a risky investment now.... Gold is not going to be a good investment throughout 2010 and the longer term.

Knowledge@Wharton: Looking at the economy and the financial markets as a whole, what are the big dangers that could derail things?

Siegel: I worry about commodity prices getting out of hand. I would be disturbed if oil got to $100 [a barrel] or above. That would put a dent in our recovery, but not squelch it entirely. At this juncture, I don't fear over-regulation. Not that I like everything that's happening in Washington, but I don't see anything on that front that is really going to squelch the recovery.

Over the Christmas break, I was in China and Hong Kong, and Asia is very much back on the road to recovery. That [region], of course, has been the major driver of economic growth around the world over the last several years. So this recovery has a very sound basis. It is really a worldwide recovery in the economy. It will continue into this year.

Knowledge@Wharton: The China story is especially intriguing. It seems to have rebounded wonderfully. Of course, their system is very different from ours, and I'm wondering whether there are lessons that the West can draw from China.

Siegel: There are a lot of differences. One of the differences is they have over $1 trillion in the piggy bank and we don't have anything. China has such high savings ratios that it can start spending. We spend with deficits, and then worry about deficits and rising interest rates. China has a lot more flexibility. When it saw foreign demand dry up, it boosted domestic demand and infrastructure, which it is still building apace. It has the flexibility to move.

When you have the size deficits we have, you just don't have as much flexibility, because every dollar the government spends means a dollar of extra deficit and future taxes, which scares investors and consumers. China doesn't have that situation. As a result, it was able to withstand the world recession better than most other countries.

Knowledge@Wharton: In the U.S., the deficit is the elephant in the room. How important is it that we tackle the deficit, and how soon does that have to be done?

Siegel: Two-thirds of the deficit is caused by the recession. As the recession wanes, tax revenues will bounce back. Some spending will decline -- unemployment insurance, etc. We will move to a more manageable deficit as a result of the economic recovery. The big 800-pound elephant in the room is really Medicare and, to a lesser extent, Social Security, which aren't [addressed] at all in the long run. They amount to multitrillion dollar liabilities, which unfortunately I don't think Obama's health plan has really tackled. But the big multitrillion dollar liabilities were here in 2007, when we were at the top of the boom. They were here in 2005 and earlier.... The problem is that although we are able to run this size deficit in a recession, as the recession wanes, we can't run this size of deficit.

Such deficits will drive interest rates way too high, and the government will be forced to pull back. For the long run, unfortunately, we haven't solved our problems. But for the short run, this deficit isn't something that will derail the expansion, because we've had a tremendous decline in domestic credit creation. The increased savings by consumers has to go somewhere, and it's going into the government debt.

All this government deficit, which is over $1 trillion, is being very easily absorbed, because there's been no private credit creation. As the economy improves and there's more private credit creation ... the government deficit won't be able to be absorbed as easily. But as the economy improves, fortunately, the size of the deficit itself will go down, because tax revenues will rise. So the big 800-pound elephants in the long run are still there, but I do not believe this deficit is going to derail the economic recovery.

Knowledge@Wharton: Coming back to stocks, a lot of people have been calling the first 10 years of this century "the lost decade." I'm wondering if comparing prices today versus 10 years ago is fair. There's quite a big difference in PE ratios from 1999 to 2009. If we were to do a 10-year span starting a couple years later, it would be an easier comparison to make. What is the best way to gauge the long-term performance of the market? Should it be over 10-year, or longer, periods?

Siegel: Unfortunately, we hit the bubble peak in the first quarter of 2000. I'm going back 10 years ago to the technology and Internet boom. This decade got measured from the very top. The Dow Jones peaked in January 2000, the S&P in March 2000. And, by the way, the 1990s followed an extraordinary decade of the 1980s. The reason why the last 10 years have been bad is that we had two decades of extraordinary record returns. Usually a very good decade is followed by a less good decade, back and forth. We had never had two double-digit return decades as we did in the 1980s and 1990s.

The result was that the market simply got way too high. The last decade has offset the excesses reached in the 1990s. It shouldn't be viewed as a template for what's going to happen as we get into this new decade. We're back to normal. My analysis shows we're even slightly below normal [since] this decade has been so bad. [This decade was] slightly worse [for stocks] than the 1930s. When we look at the long run, we are much more confident that we're back into the normal range of equity returns. Long run [equity returns are] 6% to 7% per year after inflation. With this decade correcting the excesses of the 1990s, there's no reason why we can't be back in that zone of normal returns.

Knowledge@Wharton: When we look at the stock market, we tend to look at the S&P 500 and the Dow. But there are lots of other indices. I'm particularly interested in small company or mid-sized stocks and foreign stocks. Do you have any thoughts on the health of those?

Siegel: I've been a big fan of international, and I still am. I'm a big fan of emerging markets. You should be in international, emerging and U.S. stocks. The revenues and profits of much of the S&P 500 -- in excess of 40% now -- come from overseas. You've got to take a global view on equities. A broad index I like to look at is the Russell 3000, [for the 3,000 largest, most liquid stocks traded in the U.S.].

Small stocks have done very well in the last month. They had a very good December, and they have held out well. They often do very well early in recoveries. They should not be ignored. You've got to take a global, comprehensive approach to your stock investing.

Knowledge@Wharton: How much of an American investor's portfolio should be devoted to small and foreign stocks?

Siegel: My feeling is that you should have about 40% of your investment in foreign stocks. I wouldn't mind it split between the EFA [shares in countries in Europe, the Far East and Australasia] and emerging markets. One adviser asked me what I thought about him having his clients in one-third U.S., one-third EFA and one-third emerging markets. I said it's very aggressive, but I like it. Over half the world's equity capital is outside the United States. That fraction is growing. You have to take a global view.

Knowledge@Wharton: That 40% -- that's of the equity portion of a portfolio, not the entire portfolio, which also includes bonds?

Siegel: This is the equity portion. People ask me about what fraction [of a portfolio] stocks or bonds should be. I don't recommend that because it varies with each individual's financial circumstances. You can't generalize. It depends on your age, your other assets, what kind of income and pensions you're expecting.... You have to talk to your financial adviser about what [your allocation] should be. Let me just say that given the low interest rates and what I see for the recovery and earnings for stocks, stocks are going to be much more rewarding over the next few years than the fixed-income part of a portfolio.

Knowledge@Wharton: That takes us to our usual final question, asking for a bit of forecasting. What can we hope for in 2010 in the stock market, and are stocks still the best bet for the long run?

Siegel: We're going to have a good year. The main factor that stocks are going to deal with is that the Federal Reserve, in my opinion, is going to be forced to raise interest rates earlier than the consensus now expects. Many people are talking about no increase in 2010, all the way into 2011. I don't think that's going to happen. The recovery is going to be stronger than expected. The Fed is will have to act sooner. At first, this [will lead to a] kind of panic among stock investors. There will probably be a correction in the market.

But then, investors will say, "Just a minute. They're only raising interest rates because the economy's so good, and profits are better" -- and [stocks will] regain their footing. So it will be another positive year in stocks. I'm not saying it's going to be as good as the 22% or so that we had in 2009. But I see no reason why we can't have another 10% gain in equities.

Knowledge@Wharton: And bonds?

Siegel: I don't think bonds are going to have a good year. The risk premium has gone down a lot. I did like corporates, and risky corporates a little bit better. But those risk premiums have shrunk dramatically from where they were earlier last year. I don't think any long-term bond portfolio looks to get good returns in 2010.

Knowledge@Wharton: Stocks are still good to hold for the long term?

Siegel: Stocks are going to be the place to be, not only in the long run, but also over the next 12 months.

 

Compiled and adopted from

http://knowledge.wharton.upenn.edu/article.cfm?articleid=2411

Thanks and Regards,

Navneet Singh Chauhan.

Friday 1 January 2010

Wish You a very happy new year

 

Hello Everyone,

I wish u all a very happy new year.. Enjoy the year 2010..

And make it one of the most memorable year of your life..

 

Good Luck for the year 2010.

Thanks and Regards,

Navneet Singh Chauhan.